Aircel Business Solutions - Media Releases - Aircel introduces Blyk in IndiaABS


  • Home
    • About Us
      • Products & Services
      • M2M-Solutions & Voice services
      • Customer Care
      • What’s New

      Media Releases

      Aircel introduces ‘Blyk’ in India

      India’s first Interactive, Youth focused Mobile Service Anytime Anywhere Aircel is now present in all Telecom circles Pan India The number 1 Telecom player in Tamil Nadu, Chennai, Assam and North East

      New Delhi, November 19, 2010

      Aircel, a leading telecom player with Pan-India operations and a subscriber base of over 48 million, along with Blyk, a UK based organization and pioneers of interactive and multi-media mobile messages and brand engagements for the Youth, today launched “Blyk on Aircel” in India.

      Mr. Gurdeep Singh, Chief Operating Officer, Aircel said, “We at Aircel have always engaged with the Youth in innovative ways offering to them a variety of products and services, be it the Aircel Pocket Internet, the Aircel Pocket Apps, INQ - the first social mobile in the country, Aircel Unlimited Dialer Tunes etc. Today the Youth comprises over 51% of the total population in India and a large percentage of the Youth are using the mobile which then becomes a very powerful medium to interact, engage, entertain and connect with the Youth lending them our ears to voice their areas of Interest, Preferences and Views. Blyk on Aircel brings for the youth a truly exciting and interactive experience and even great Brand engagement. It gives them the Best deals i.e. Blyk on Aircel Lifetime membership along with irresistible offers by Aircel such as unlimited dialer tunes up to a period, Aircel Pocket Internet, Music connect and much more. This therefore, becomes a movement among the Youth and opens to them a world of possibilities.”

      Chairman, Blyk India and Co-founder, Blyk Worldwide Antti Ohrling adds: "Aircel is the perfect partner for Blyk in India, unpretentious, fresh, modern and easy to do business with. They've got an entirely new approach to capturing the consumer market and a strategy for fast growth through innovative consumer offerings. Together we intend to develop Blyk on Aircel to become a game-changing engagement media in the Indian market"."Additionally, in a much cluttered Indian market youth brands are warmly welcoming a high engagement communication channel like Blyk. We are very confident that both the global and great Indian brands will make use of Blyk on Aircel to connect and engage with the youth audience", continues Antti Öhrling.

      Blyk on Aircel users will be sent content by way of messages, both SMS and MMS, across categories i.e. Entertainment, Sports, Lifestyle comprising travel, fashion, wellness, gadgets etc. and Other activities such as city specific events, dating & relationships tips, Comics and careers advice. As users respond to the content and indicate their preferences, after a period of 6-8 weeks, they are then sent content from their areas of interest and finally that is tailored to their individual preferences which further helps in relevant interaction with the Youth and active brand engagements.

      Blyk on Aircel is friendly, warm, knows your pulse and is your partner for life. It truly offers you the best deals by way of a Lifetime Blyk on Aircel membership of “Network for the Youth” with referral schemes as you bring your friends on board and profile linked offers and benefits. Over and above this there are a host of VAS benefits such as the Pocket Internet, Unlimited Dailer tunes, Music Connect etc. for a period of time on Blyk on Aircel recharges.

      The Blyk product will be available in all retail outlets and exclusive Aircel stores which are state- of -the art experiential zones where the consumers get a first-hand experience on products and applications. It will also be available on the web at,

      Always recognized for its high focus on Customer Care and service, Aircel has specialized Customer Care Centres with the latest technology and multilingual Customer care handling capability. This will help its subscribers to connect better and get the best service.

      About Aircel

      Aircel, a part of Maxis Communications Berhad, Malaysia, is India’s fifth largest GSM mobile service provider with a subscriber base of over 48 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. . Aircel is now present in 23 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu, West Bengal, MP & Chhattisgarh, Haryana, Punjab, Gujarat & Rajasthan) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to

      About Blyk

      Blyk is a mobile messaging media that works with operators to link young people with brands and other stuff they like. Blyk launched its innovative mobile service in the UK in September 2007 and quickly became known as a leader in mobile advertising, audience engagement, and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behaviour of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else. Blyk has offices in, Helsinki, London, Amsterdam, Singapore and New Delhi.

      For more information, please visit or

      Expand Collapse
      Contact Aircel Business
      Please enter your details below and we
      will call you back:
      Enter Code*

      Case Studies

      Aircel Global MPLS VPN enables Om Logistics securely access their critical and confidential information in real time..

      » Read More

      • Dinner with Chennai Super Kings IPL Team
      • CIO 2010 - The Year Ahead, Colombo, Sri Lanka

      » Read More

      © Copyright, 2017 Aircel Limited.| Please read the User Agreement before subscribing Services