“The Joy of a Little Extra”ap
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      Press Release

      Aircel connects with audiences through “The Joy of a Little Extra”

      Comedians Joeseph and Rangilal enthrall audiences in the Aircel Street Plays

      Imphal, 20 April, 2015: Aircel, one of India’s leading innovative mobile service providers, recently promoted their“Extra” campaign to the audiences of Imphal and its surrounding areas through a series of “Street plays“”.

      Recognizing that consumers in the towns and cities have requirements that vary from those in metropolitan areas; Aircel through these “Street Plays” showcased some of their ‘one of a kind’ products under the “Extra” campaign to the audiences in the Imphal valley. Adding an extra zing to the plays are the enactments of noted comedians Joseph and Rangilal who have engaged the large crowds with their humour.

      Some of the important products showcased during these shows were:

      For new connection
      Smart FR
      Dongle FR
      Price Points
      FR 79
      FR 155
      FR 185
      500 MB 2g/3g + Rs 30 Talk Time
      1 GB 2G/3G Data + Rs. 50 Talk Time
      1.25 GB 2G/3G Data

      Data Validity

      Data validity 30 days
      Data validity 30 days
      Data validity 30 days

      **Customer recharging with any of the above mentioned FRs will get 50% extra data on recharging with PI 128 and above

      Normal benefit
      600 MB
      1 GB
      6 GB
      15 GB
      New benefit (valid only for FR 79, 155, 185)
      900 MB
      1.5 GB
      9 GB
      15 GB
      23 GB

      Speaking on the occasion, Nilaj Mahalanavis, Circle Business Head- North East, Aircel said, “At Aircel, it has been our constant endeavor to offer our valuable consumers the “Joy of Little Extra”. We recognize the aspirations of the people and are happy to offer products, plans & services to address the same”.

      “We are happy to see that these Street Plays have been a great communicating tool to not only showcase the array of plans and products designed for our consumers but is also a great way to emotionally connect with them”, he further added.

      The overall response from the audiences has been very positive as they expressed their happiness at the conscious effort displayed by Aircel in not only customizing the products as per their needs but also using creative communication channels such as the Street Plays to create awareness about their products in a simplistic and entertaining manner.

      About Aircel Limited

      Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.

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