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      Press Release

      Aircel rolls out new 2G sites to strengthen network in Himachal Pradesh

      Adds 75 new 2G sites to provide a seamless voice and data usage experience to customers

      Shimla, April 17, 2015: In a step to further strengthen its commitment to customers in Himachal Pradesh, Aircel, one of India’s innovative leading telecom service providers, announced the expansion of its network in a bid to provide a redefined voice and data usage experience to its customers. As part of this exercise, Aircel will be adding 75 new sites to its network across Himachal Pradesh in less than a month. Owing to its highly affordable products and services that offer the best value-for-money, Aircel also recorded a growth in subscriber base, as it added close to 2 Lac subscribers in a little over a year.

      S. Premkumar, Business Head – Himachal Pradesh, Aircel, said, “All our products and services at Aircel enjoy great reception from our customers, and it truly delights us to see that our efforts in providing market-customized solutions have paid off. With the addition of 75 new sites across the length and breadth of Himachal Pradesh, we’re confident that we will build a robust network that will immensely help us serve our customers better.”

      He added, “Due to the hilly topography of Himachal Pradesh, the population is scattered and ensuring seamless coverage warrants a multitude of BTS/towers to be present all over the state. Our investment in the new sites will significantly address this challenge.”

      Over the past year, Aircel has introduced a host of innovative products and services for its customers in Himachal Pradesh, including the industry-first unlimited STD calls and Roaming at 10 paise per minute. It also introduced highly cost-effective Rate Cutters (RC) such as RC 54, which offers calls on the Aircel network at 1 paise/3 seconds, on other networks at 1paise/2 seconds and STD calls at 1 paise/second, among multiple others.

      About Aircel Limited

      Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.

      For further information, please contact:
      communications@aircel.co.in

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