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      Press Release

      Aircel Rajasthan Trade partners join hands to ‘Save Our Tigers’

      Jaipur, April 13, 2015: Building on its commitment towards the cause of tiger conservation in India, Aircel organized a three day field visit for its trade partners in Rajasthan, to Ranthambore National Park and Tiger reserve. With an aim to raise awareness amongst the trade community on the importance and significance of tiger conservation, trade partners from across Rajasthan circle were taken to Ranthambore Tiger Reserve to be a part of nature, to understand the intricacies and the efforts that go into Tiger conservation and also to witness wild animals in their natural habitat.

      The three day field visit included numerous safaris into the tiger reserve, a fun-filled quiz competition on tigers with questions ranging from ‘How much does a tiger weigh’, ‘Do tigers like to go in water’ to ‘What is Aircel’s tiger campaign known as’, and finally a wildlife mobile photography competition for the trade partners. The trade partners were also oriented about an awareness campaign named KFT (Kids For Tiger) express which spreads the message of ‘Save Our Tigers’ among the children and villagers of Ranthambore Tiger reserve. Aircel has been championing the cause of ‘Save Our Tigers’ for over five years now and through such educative trips, the company aims to align all its associates to this noble cause.

      “Tigers are one of the most endangered species and creating awareness about tiger conservation in the country is one of the integral strides of Aircel’s “Save Our Tigers” campaign. The cause of ‘Save Our Tigers’ is one that is deeply embedded in our ethos and what better platform to align our trade partners towards this cause than by having them move out of the usual boardroom surrounding to go visit the forests and firsthand experience the call of the wild, saidDr.Harish Sharma, Regional Director-Western Region, Aircel.

      “We value the relationship we share with our trade partners and having them rally along with us to champion this cause is something we will always cherish”, he further added.

      Banshi Kudi, a trade partner from Mohit Telecom, Jaipur, said, “ We are used to being incentivized with cash rewards, etc, but this incentive has been both unique and at the same time given us the opportunity to be a part of something so noble like the ‘Save Our Tigers’ initiative. This trip has been very fulfilling, and wonderful and I hope to be a part of many more such educative yet enjoyable trips”.

      Mustaq Ali, a trade partner of Aircel from Kota, said, “This has been one of the most exciting trips for me. Aircel ‘Save Our Tigers’ is a very noble cause and it is important that we all rally along with the company to ensure that we do not lose this magnificent animal from the face of this earth”.

      Gajanand Kachhawa , another Aircel trade partner from Sujan desar said, “I am thankful to Aircel for taking me on this wonderful and enriching trip which in turn has also been one of the biggest learning of my life as it has helped open my eyes to important issues such as Tiger and nature conservation”.

      Vijay Kumar Lahoty , trade partner from didwana said, “ The opportunity to know about KFT express was unique and it definitely helped in sensitizing me on the need to protect Tigers and save our environment. I am determined to share this experience with my children to raise their awareness about saving environment “

      About Aircel Limited

      Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.

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