‘My First Internet’ap
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      Press Release

      Aircel Launches ‘My First Internet’ service to empower customers and promote internet Adoption 

      New Delhi, March 24, 2015:Aircel, one of India’s leading, data-led telecom service providers, launched ‘My First Internet’ service that promises to be the perfect guide to mobile internet adoption and usage for new customers. The service has been introduced in line with the company’s commitment to offer maximum convenience to customers in the simplest way, and to fuel the growth of mobile internet in India.

      ‘My First Internet’, accessed using a short code *121*0#, opens up to be a single platform for Aircel customers, guiding them to choose the most-suitable internet plan. It also helps them identify a host of other things one can do or access using Aircel internet. It suggests high-rated free applications for all kinds of smartphones, as well as helps customers save internet settings. Besides, it also provides access to relevant ‘Frequently Asked Questions’, educating them about internet usage and doing so on the Aircel network that offers seamless internet connectivity at the most affordable prices.

      Anupam Vasudev, Chief Marketing Officer of Aircel, said, “The power of the internet is far from being unknown today, when it is transforming billions of lives across the world. However, our country is one that has not harnessed the internet’s benefits to the same degree and more than 60% of India’s population is yet to get online. As a data-led telecom player, we’re committed to accelerating the pace of this process and are delighted to launch ‘My First Internet’ service, which will bring in a great deal of transparency for customers to access mobile internet on their phones. We’re confident that our effort will simplify internet subscription and usage to open up a world of opportunities for all our customers.”

      The service is being promoted through various avenues across the country, including SMS, selling points/retail outlets, social media, Aircel App and call centers portals.

      About Aircel Limited

      Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.

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