Press Release
Aircel Drives Aggressive Data Growth in Jharkhand
- Aircel’s data revenue grows over 58% with multiplying Data users
- Aircel – The only operator in Jharkhand to offer High-Speed 3G as well as 4G services
- Offers great speed mobile internet on most economical data packs
Ranchi, March 18, 2015:Aircel, one of Jharkhand’s most-preferred mobile service providers, recorded a steady growth in its business over the year on the back of the success of its focused products and services as well as the increasing Data usage per user – a figure that saw a jump of more than 10%. With an impressive line-up of the most affordable products and services offering seamless connectivity in Voice and Data, Aircel in Jharkhand is one of the fastest growing telecom operators. The company’s products, especially for Data, that are designed keeping the consumers’ demands, various pocket sizes and changing trends central to the strategy, have resonated with the customers and led to the growing revenues. The contribution of Data in the revenue stands at 13% today.
Mr. Anand Prakash, Circle Business Head – Jharkhand, Aircel, said, “India had 173 million mobile internet users as of Dec’14 and the number is expected to reach 213 million by June 2015. Customers are increasingly using mobile internet for emails, social networking and for their daily news and entertainment needs, which Aircel complements by offering the most affordable mobile internet packs that help in an uninterrupted fast browsing experience. As our valued customers evolve in this age of Data revolution, we promise to continue delivering to their expectations. Being the only telecom service provider in Jharkhand that offers high-speed 3G and 4G services (for B2B customers), we’re confident that will have the faith of our customers, which will help us achieve even greater success sooner than ever.”
Aircel also moves up on this tremendous growth trajectory owing to several of its clutter-breaking products and services that its customers find the best value-for-money in. The recently launched Daily Decrement Data Pack by Aircel for low-wallet users has generated an unprecedented buzz among the customers in Jharkhand, who spend only Rs. 2 for 10MB of Data usage. Earlier this year, Aircel also launched the ground-breaking 10p/min. proposition offering unlimited local, STD and Roaming calls from Aircel to Aircel – all at 10 paise per minute, which has received a superlative response from customers not only in Jharkhand, but from the rest of the country as well. The company is also the only operator to offer 25% Extra Data on all Data Paper Coupons, with better Incentive for retailers.
Holding true to its promise of offering innovative solutions in the most economical way, Aircel also introduced ‘Start Up Kit 69’ for new customers, a pack that offers 1GB of Data for 30 days with Rs. 20 of talktime, followed by 50% extra Data on First Data Recharge for the next 6 months. Similarly, Aircel’s Data Product that offers 1 GB of 3G Data usage comes at Rs. 155, which the competition offers at 60% more the price.
About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.
For further information, please contact:
communications@aircel.co.in
