Aircel unveils its new consumer campaign with Chennai Super Kings
- Launches ‘Aircel 1+3’ product exclusively for the new season of IPL
- Launches 360-Degree ATL and BTL Campaign for ‘Aircel 1+3’
- New contest which provides opportunity for customers to meet Team CSK with their friends, win autographed merchandise and match tickets
New Delhi, March 18, 2015:Fueling the cricket spirit of a billion-plus nation, Aircel, one of the leading mobile service providers in India, today announced a host of national consumer initiatives with one of the Indian Premier League’s most celebrated teams, Chennai Super Kings (CSK). At the onset of the eighth season of the IPL cricket extravaganza, the company launched an exciting new product ‘Aircel 1+3 Offer’, enabling all existing pre-paid subscribers who recharge with Rs. 69, Rs. 109 or Rs. 209 get the benefits such as full talktime, Aircel minutes and Data usage equivalent to the recharge value. (For example: Rs 69 recharge will offer Full talk time, 69 Aircel to Aircel minutes and 69 MB of data). On recharging, customers will also be eligible to participate in ‘Aircel 1+3’ consumer contest that’s set to sweep CSK fans off their feet, providing them a once-in-a-lifetime opportunity of meeting with the CSK team along with their friends.
Mr. Anupam Vasudev, Chief Marketing Officer of Aircel, said, “Our association with Chennai Super Kings is nothing short of a celebration for us at Aircel, which has only been made possible by our customers. We’re delighted to launch the ‘Aircel 1+3 Offer’ that will not only help our customers join us in this celebration and stay updated on the cricketing action as well as seamlessly connected, but also give the lucky CSK fans a dream-fulfilling experience and a memorable day of their lives. We are confident that all of this, complemented by our high-decibel marketing campaign will add a lot of joy to the merriment during the tournament and help deepen our bond with our consumers, who are as passionate about the team as us.”
Further adding, Mr. Vasudev said, “We’re also very happy to launch a gripping TVC on the new ‘Aircel 1+3 Offer’ which will go on air from March 22. ”
Aircel’s umbrella of the CSK Theme also covers the Value Added Services (VAS) space, with CSK Voice Blog, Behind-the-scene pictures, interesting contests, LIVE cricket scores and streaming as well as CSK Caller Tunes. Several on-ground engagements in malls and various colleges across locations will support the plan and help Aircel connect with its customers in joyful ways, while trade and channel partners will also get the unique opportunity to meet the CSK team and spend a memorable time in exclusive events across locations.
Mr Kalyansundaram, Director, Chennai Super Kings Cricket Limited, said, “We’re very glad at our long-standing association with Aircel, which has worked tremendously over the years for both the brands. Chennai Super Kings has always been one of the top-performing teams of the Indian Premier League, adding excitement with its performance each time and Aircel has never ceased to delight its customers with its special products and services in the same way that constantly helps us win more and more hearts.”
Apart from the bumper prize, the ‘Aircel 1+3’ contest also offers customers an exciting chance to win 800 match tickets at various locations in India. The especially introduced product can be availed by a wide range of recharge, which provides maximum convenience to customers.
About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.
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