Press Release

Aircel excites its customers in Maharashtra with new voice and data products

• Aircel is also strengthening its network footprint in Maharashtra with the addition of new sites
• Expands retail footprint: to set up 50 new Xpress stores by end 2015

Pune, March 17, 2015:In a step to strengthen its commitment to customers in Maharashtra, Aircel, one of India's leading telecom players, today launched a bouquet of new voice and data plans. The packs are specially designed keeping in mind the specific voice and data requirements and various pocket sizes of every customer. In addition to Aircel’s revolutionary lowest-ever unlimited on-net local and STD calling at 10p/min, Aircel introduced a new plan offering unlimited internet and unlimited local Aircel-to-Aircel calling for one month at a special price of Rs. 179.

In addition Aircel also introduced a new plan at a special price of Rs.101 offering 10p Aircel to Aircel local+STD calling and all other calls at 25p for 3 months.

The details of the packs are:

Benefits	Tariff	Validity
Unlimited roaming+local+STD @ 10p/min(Aircel to Aircel calls)	Rs. 36 (existing customers)  Rs. 65 (for new customers)	30 days
Unlimited local and STD calling @ 10p/min(Aircel to Aircel calls) & 25p/min(other local+STD calls) + 500 mb internet	Rs. 101(for new customers)	90 days
Unlimited local and STD calling @ 10p/min(Aircel to Aircel calls) & 25p/min(other local+STD calls)	Rs.85(for existing customers)	90 days
Unlimited data and Aircel to Aircel local calls	Rs. 179	30

Last year, Aircel witnessed 49% YOY growth in Revenue vis-à-vis industry growth of 12.7% in the state. In lieu of this continuous growth in the circle, Aircel aims to expand its retail and network presence in Maharashtra. Aircel will significantly add new sites & capacity to its existing 2G network to provide improved network experience in Maharashtra to ensure its customers are connected 24*7 with family and friends across the country. The company will also set up 50 new Xpress stores by end 2015 to provide convenience and service for all its customers. The Xpress stores are based on the FOFO (Franchisee Owned Franchisee Operated) model and will exclusively provide Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries, assistance and support to all new and existing Aircel customers.

Neeraj Singh, Circle Business Head - Maharashtra Aircel, said, “Aircel has always remained committed in giving its customers an extra reason to be delighted with consistent network growth, market-customized products and innovative initiatives. It brings us great pride to know that our innovative products and services have resonated well with our target audience and we have registered 28% growth in our subscriber base over the last year. With the new retail and network growth plan for 2015, we’re confident that we will build a robust network and soon become one of the preferred operators in Maharashtra region.”

Aircel has always focused on offering its customers with smart, relevant and innovative products and services. Recently, Aircel launched two unique STD and roaming packs – Uniting India @ 10p/min – that offers unlimited STD and Local calling from Aircel to Aircel at 10p/min bundled with a free limitless music pack as an added benefit and Unlimited Roaming at 10p/min. With this, Aircel now offers all three services unlimited - Local, STD and Roaming – at 10 paise per minute. Customers in Maharashtra will able to avail the benefit of unlimited roaming at 10p/min through a simple and convenient pack of Rs. 65 for new customers, valid for 30 days and existing customers for Rs. 36.

About Aircel Limited

Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.

For further information, please contact:
communications@aircel.co.in