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      Press Release

      Aircel customers to get daily dose of Astrology now on Interactive Video 

      Provides daily downloadable interactive videos for astrological predictions by Bhupesh Sharma

      New Delhi, March 4, 2015:Aircel, one of India’s leading innovative mobile service providers, added a unique feature to its ‘AstroBuddy’ product, providing daily astrology predictions to customers through easy downloadable, interactive animated videos. This makes Aircel one of the first telecom operators to offer astrology videos as a Value Added Service on Data, which was so far offered largely on Voice or through SMS based services. The subscription-based service provides predictions on video or SMS based on one’s zodiac signs/date of birth - with forecasts by celebrated Astro buddy, Bhupesh Sharma, the lead Astro-counsellor of Nyassa AstroCorp, an astrology consultancy.

      Anupam Vasudev, Chief Marketing Officer of Aircel, said, “There’s a significant shift towards Data in the way people consume content today, especially for Value Added Services. What was so far accessed on Voice or SMS, is now finding feet on Data, as consumers are increasingly demanding data-rich content. Our numbers corroborate this - Aircel’s total data revenue has grown by more than 75% and we observe consumption of varied kinds of services that were traditionally VAS. The introduction of this interactive video feature to our gripping Astrology service is a sincere effort in adapting to this changing usage pattern.”

      Aircel’s ‘Astro Buddy’ service, with its sticky packaging and presentation, provides predictions on a host of subjects such as Relationship, Health, Career, Finance, Family through daily alerts to the customer’s phone – making it simple and easily accessible. The service, powered by leading mobile internet company One97, is delivered with a single step access for quick downloading, essentially making it available on all data enabled devices.

      Bhupesh Sharma, Astro Buddy and Lead Astro-Counsellor, Nyassa AstroCorp, said, “Astrology has answers to our lives’ many problems and dilemmas. The new video service for astrological predictions is truly a great way for subscribers to know their daily horoscope, as it will help subscribers get a lot more clarity to really comprehend the predictions due to the interactivity of the videos. I’m truly delighted to support this service by Aircel.

      Customers can subscribe to the video service at just Rs. 30/ month by sending SMS “Astrobuddy” to 5800000. To receive alerts on SMS, customers need to send SUB NYASSASMS to 51518, again at Rs. 30/month.

      About Aircel Limited

      Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.

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