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      Press Release

      Aircel strengthens its retail and network footprint in Mumbai

      • Capacity added across all 2G sites to expand Aircel’s 2G network in the city
      • Expands retail footprint in the city; to set up 200 Xpress stores by end 2015
      • Launches exciting offers for Holi – Local, STD and Roaming @ 10p and unlimited Facebook & Whatsapp @ Re 1 per day

      Mumbai, March 3, 2015: In a step to further strengthen its commitment to customers in Mumbai, Aircel, one of India’s innovative & leading telecom service provider, aims to expand its retail and network presence in the city. Aircel will significantly add new sites & capacity to its existing 2G network to provide seamless connectivity across Mumbai for its customers to be connected 24*7 with family and friends across the country. The company will also set up 200 Xpress stores by end 2015 to provide convenience and service for all its customers. The Xpress stores are based on the FOFO (Franchisee Owned Franchisee Operated) model and will exclusively provide Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries, assistance and support to all new and existing Aircel customers.

      Additionally, to bring joy to our customer lives this festive season of Holi, Aircel announced the launch of yet another two innovative products: Unlimited Facebook & Whatsapp @ Re 1/day and Unlimited Aircel to Aircel Local, STD and Roaming outgoing calls at just 10p/min.

      For the Unlimited Facebook & Whatsapp pack @ Re 1/day, customers have an option to subscribe for either 1 day or 30 days by simply dialing the USSD code *121*28#.

      The 10p revolutionary pack will offer the lowest-ever unlimited Aircel to Aircel local, Roaming and STD outgoing calls at just 10p/min for new customers @ Rs. 94 for 60 days and existing customers for @ Rs 96 for 30 days. With this, Aircel now offers all three services unlimited - Local, STD and Roaming – at 10 paise per minute.

      Alok Verma, Circle Business Head - Mumbai, Aircel, said, “Aircel has always remained committed in giving its customers an extra reason to be delighted with consistent network growth, market-customized products and innovative initiatives. It brings us great pride to know that our innovative products and services have resonated well with our target audience and we have registered 17% growth in our subscriber base over the last year. With the new retail and network growth plan for 2015, we’re confident that we will build a robust network and soon become one of the preferred operators in Mumbai region.”

      About Aircel Limited

      Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log on to www.aircel.com.

      For further information, please contact:
      communications@aircel.co.in

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