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          Press Release

          Aircel offers Internet for a month at less than Re. 1/day

          Launches Pocket Internet for Rs. 24

          April 17, 2013: In its pioneering effort to increase internet adoption, Aircel, one of India's leading telecom players, launched another unique data plan, Pocket Internet 24 (PI-24). The innovative product offered at Rs. 24 for a higher validity of 30 days for 100 MB data, will enable customers to experience and experiment internet on their mobile phones at an economical price of less than Re. 1 per day. Pocket Internet 24 is a part of Aircel's data portfolio which will be available in North East, Jammu & Kashmir, Orissa, Kolkata and Rest of West Bengal, Tamil Nadu and Bihar. The product will be rolled out in rest of the circles on April 24, 2013.

          Especially designed for first time mobile internet users, Pocket Internet 24 will offer adequate data to help familiarize with popular search engine and social networking websites. The customers will be able to download applications, surf net and stay connected with family and friends.

          Anupam Vasudev, Chief Marketing Officer, Aircel, said, "India has the third largest internet users in the world and is rapidly adding 70 million mobile internet users a year. It is ironic that despite this exponential growth, a majority of the Indian population has never experienced internet on their mobile phones. These customers have used internet in cyber cafes and desktops but have never experienced internet on their phones due to limited awareness and knowledge of mobile internet. With Pocket Internet 24, we aim to tap this segment and drive internet adoption among first time internet users."

          He adds further,"Pocket Internet 24 is developed keeping in mind the two key issues of a first time user - time to learn and the fear of overspending on data. The product will offer higher validity at lesser price to ensure ample time for the customers to learn and understand the usage of internet on mobile."

          About Aircel Limited

          Aircel is one of India's leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. For more information, please log on to www.aircel.com.

          For further information, please contact:
          communications@aircel.co.in

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