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      Press Release

      Aircel brings Free Mobile Radio for music lovers 

      Dial 56060555 to listen to your favorite song

      New Delhi, August 6, 2014: In its commitment to offer innovative products and services to its customers, Aircel, one of India’s leading innovative mobile service providers, offers unique service ‘Mobile Radio’; an IVR service wherein the customer dials in and listens to music completely free of cost.

      This unique service powered by Techzone, one of the leading MVAS technology partners and aggregators will allow customers to listen to non-stop music on their mobile handset by simply dialing a toll free number 56060555. The customers will have an option to select their favorite songs ranging from different genres, artists and in various regional languages like Hindi, Marathi, Gujarati, Assamese, Bhojpuri, Tamil, Telugu, Malayalam, etc.

      Anupam Vasudev, Chief Marketing Officer, Aircel Ltd, said, “. At Aircel, we have taken note on the shifting subscriber usage pattern and have devised innovative products and services catering to our customers. Aircel’s Mobile Radio is one such service which will offer our customers non-stop regional music by simply dialing a toll free number and without paying any subscription charges for music service. This will help us reach out to population in tier 2&3 markets willing to experience diversity and innovation with their mobile phones.”

      He further added, “We are delighted to partner with Techzone for Aircel Mobile Radio. It is also a viable platform for advertisers as the customers get to listen to an advertisement after each song.”

      Naveen Bhandari, Chief Executive Officer, Techzone, said, “It is a new benchmark for the way music is consumed in India and will change the entire landscape of M-VAS music streaming. Our platforms are robust, scalable and will meet up the demands of Aircel and their subscribers.”

      All existing and new customers irrespective of the handset can enjoy this service. Aircel constantly make efforts to offer exciting engagements for its customers along with the products and services. The company strives to bring an element of ‘Extra’ in its products as a simple way to bring joy and happiness to its customers.

      About Aircel Limited

      Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com.

      For further information, please contact:
      communications@aircel.co.in

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