Aircel launches national consumer initiatives with Chennai Super Kings
• Launches ‘High Flyer Contest’ – First of its kind opportunity for customers to get a chance to FLY with the team
• A new ad campaign launched on the ‘High Flyer contest’
• Various VAS and Digital contests with Chennai Super Kings to run during the IPL season
New Delhi, April 2, 2014: As part of its customer engagement programme, Aircel, one of India’s leading telecom players, today, launched a unique consumer initiative with Chennai Super Kings – Aircel High Flyer Contest. The contest gives the lucky winners a rare opportunity to FLY with the CSK team, stay in a hotel and get match tickets to watch a cricket match. Customers can relive their dream of being with all CSK players in one flight, engage with their favorite players, share their experiences and much more. With this all-expense paid offer, Aircel intends to share a unique opportunity and experience with all its prepaid and postpaid customers.
Speaking at the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel Ltd, said, “Aircel is giving this big opportunity to its customers to have access to be on the same flight with the Chennai Super Kings. It is a dream fulfilling experience for a fan and a memorable day of his life. We are delighted to launch this contest which is a great platform for us to connect and engage with our target audience, especially the youth. We are also launching our new ad campaign on the theme of ‘High Flyer’ which will be on air from today. We will augment the promotions through electronic, radio and digital media.”
Apart from the bumper prize, the contest also offers customers an exciting chance to win 800 match tickets at various locations in India. Customers will also get an assured prize of local Aircel to Aircel 10 minutes talk time when they participate in the contest. In this manner, Aircel offers something ‘extra’ to all its subscribers participating in this exciting contest.
All existing pre-paid subscribers who recharge for Rs. 100 and above are eligible to participate in this consumer promotion. All existing post paid subscribers are eligible if they have no outstanding balance payment on their last bill. Non-Aircel subscribers can participate in the promotion by buying a new Aircel connection, postpaid or pre-paid.
Aircel will also run some interesting VAS contests for its customers during the IPL with some exclusive content - pictures and videos of CSK and IPL. Tapping into the digital world to create buzz around CSK in the social media community, Aircel launched an online engagement contest for its fans giving them also a chance to fly with their favorite team.
Rakesh Singh, President – Marketing, India Cements, said, “Chennai Super Kings has a long term association with Aircel and it has worked well for both the brands. With some exciting engagement contests launched by Aircel we hope that the team will receive the same support it has been receiving over these years from its fans. We are a fan driven team & all our, as well as partner endeavors, have been to bring them closer & closer to their home team.”
Aircel new ad campaign can be watched on http://youtu.be/zZ8bSXiuJcU
About Aircel Limited
Aircel is one of the leading data-led telecom service providers with pan-India operations. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log on to www.aircel.com. and follow us on Twitter @AircelNews
For further information, please contact: