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      Press Release

      Aircel launches 'Extra Credit Service' across India

      New Delhi/Mumbai, November 27, 2014: Strengthening the unwavering commitment to its customers, Aircel, one of the leading innovative mobile service providers in India, today announced the pan India availability and roll out of– "Extra Credit Service" with technology partner mCarbon, a leading mobile technology solution innovator. Aircel's Extra Credit service will provide its users an instant loan of Rs 10 by dialing *414# or IVR dialing 12880 or through SMS LOAN to 55414, which can be availed when their balance drops below Rs 10.

      Anupam Vasudev, Chief Marketing Officer, Aircel, said "We truly cherish the relationship with our customers and are delighted to launch this valuable service for them. Sometimes the mobile phones run out of balance amount at crucial times and it causes a lot of inconvenience to the customers. With the launch of Aircel's Extra Credit Service, we aim to ensure that our customers are connected 24X7, even in times of need when they have exhausted their account balance."

      Mr. Rajesh Razdan, Co-founder and CEO , mCarbon said, "Aircel extra credit service is revolutionary in adding value to existing prepaid customer experience by providing balance advances to those in need. The service leverages on deep consumer analytics and usage patterns to enhance customer service and drive revenues by generating additional minutes of usage in the network." Adding further he said, "Allied as technology partner and ensuring seamless micro advances to subscribers in the first phase, we are delighted that Aircel has now launched the service across the country."

      On subsequent recharging, the loan value that had been credited to the customer's account will be deducted along with a convenience fee. Aircel prepaid customers in Delhi and Mumbai who have been on the network for a minimum of 120 days will be able to enjoy the new service.

      Aircel has been constantly making efforts to offer new products and services to its customers, keeping a close watch on their needs. The company has always strived to bring the 'Extra' element to all its products and services as a simple way to bring joy and happiness to its customers.

      About Aircel Limited

      Aircel is one of India's leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, 'Excellence Award for Security in Telecom 2012' by Data Security Council of India (DSCI) an institution setup by NASSCOM® and 'Best in class Learning and Development Awards' for 'Innovation in Learning' and 'Best Training Venue' by World HRD Congress 2013.For more information, please log onto our website www.aircel.com.

      For further information, please contact:
      communications@aircel.co.in

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