Press Release

Aircel launches superior customer experience through its retail outlets in Chennai

Chennai, November 27, 2014: In its commitment to offer world class experience to its customers, Aircel opened a spacious 2000 sq. feet Aircel exclusive store on the Poonamali High Road in Chennai. Built as per international standards, the store has an exclusive 3G experience zone with devices like tablets and smart-phones installed with Aircel SIM cards to give customers a firsthand experience of the quality of Aircel products with high 3G speeds. The store also has an automated token system for customer convenience with a capacity to service 16 customers at any point of time and 2 Self Help kiosk machines where customers can directly resolve their issues.

Detailing out the retail strategy for Aircel, Sankara Narayanan K, Head- SBU 1 (Chennai & ROTN), said, "We're investing our energy and resources in both, the online and exclusive retail formats, as they offer convenience to the customers. We have expanded our exclusive retail foot print in the last one year in Chennai by opening Aircel stores in high footfall areas and we expect by end of next year this channel will expand to75 stores with around 1/4 contribution to Aircel business."

He added, "Telecom industry is going through a data tsunami and we plan to leverage retail for driving this growth by creating data experience zones at high footfall outlets. Expanding our engagement with key data and device selling outlets, offering handset bundling offers with key handset/hardware manufacturers will be key to leveraging our retail presence to drive data growths."

This year, Aircel has expanded its retail footprint across the city by setting up 27 exclusive Aircel stores and plans to add on seven more customer touch-points by March 2015. Aircel being one of the leading telecom operators in Chennai and Tamil Nadu works on an aggressive strategy for the Indian market and constantly innovates its products and services. Aircel has taken up the position of a data-led mobile service provider banking on the 'Extra' proposition that it offers to its customers.

About Aircel Limited

Aircel is one of India's leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, 'Excellence Award for Security in Telecom 2012' by Data Security Council of India (DSCI) an institution setup by NASSCOM® and 'Best in class Learning and Development Awards' for 'Innovation in Learning' and 'Best Training Venue' by World HRD Congress 2013.For more information, please log onto our website www.aircel.com.

For further information, please contact:
communications@aircel.co.in