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      Press Release

      Aircel offers unlimited high speed data in Karnataka

      Launches data packs offering extra value to its customers

      Bengaluru, November 27, 2014: In its quest to take the lead in the data market, Aircel, one of the leading innovative mobile service providers in India, introduced a bouquet of unlimited high speed data packs. The packs starting from Rs.37 offers 200 MB high speed data with a validity of 7 days. Aircel is the only telecom operator in Karnataka to offer unlimited high speed data at such low denominations.

      Mathew Verghese, Circle Marketing Head - Karnataka, Aircel, said, "In India, which is the world's most dynamic and challenging telecom market, Aircel has successfully cemented its place by pioneering the data revolution in the country. Carrying this legacy of innovation forward, we are introducing best value for money data products to offer extra benefits and enhance the customer experience. These data products under our 'Unlimited' proposition are tailor-made to meet the requirement of the customers in Karnataka who want high speed 2G/3G internet on the move. We are also launching range of Pocket Internet packs starting at Rs.148 up to Rs. 1647 with a validity of 30 days. According to a recent study, mobile internet users are set to grow 4-5 times by 2020, and one of the drivers for the data proliferation are innovative data plans by the operators. Therefore, we firmly believe that the launch of our new data plans will trigger an explosion of data consumption in the industry."

      Karnataka is the fastest growing market with a substantial revenue share from data with a subscriber base of 55 mn. Aircel constantly makes an effort to offer innovative and exciting products and services by extending and bringing an element of EXTRA in its products and services so as to bring joy and happiness to its customers. Aircel has been continuously launching various data products and have partnered with Facebook, Wikipedia, Snapdeal and Micromax with an aim to engage and inspire the youth by enhancing their data experience.

      About Aircel Limited

      Aircel is one of India's leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, 'Excellence Award for Security in Telecom 2012' by Data Security Council of India (DSCI) an institution setup by NASSCOM® and 'Best in class Learning and Development Awards' for 'Innovation in Learning' and 'Best Training Venue' by World HRD Congress 2013. For more information, please log onto our website www.aircel.com.

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