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      Press Release

      Hungama PRO free for Aircel subscribers

      Hungama and Aircel have tied-up to offer the ad-free PRO service free for two months

      • Premium App 'Hungama- Pro service made available to Aircel customers for free
      • Offers unlimited ad-free Music & HD Quality Music Videos and offline play without any subscription fee

      New Delhi, December 9, 2014: Aircel, in its commitment of going the extra mile to offer innovative products and services to its customers, has partnered with Hungama to offer the premium Music App, Hungama-Pro; enabling customers to listen music and view full length HD quality music videos for free for the first two months. The Hungama application's premium version, Hungama Pro, serves as a-one-stop destination for all music lovers, giving Aircel customers the exclusive free access to one of the biggest music libraries offering Indian, International and Regional music. The tie-up makes Aircel the first mobile service provider to present such an exclusive service to its customers through Hungama.

      Mr. Anupam Vasudev, Chief Marketing Officer, Aircel, said, "At Aircel, all our efforts revolve around what our customers need. We understand that music connects with people from across demographics, and especially with the youth that has been increasingly using smartphones to access video based entertainment content. Hungama-Pro offers all that our customers need – a hassle-free music experience with high-quality content from varied genres and languages, and we're happy to offer this package exclusively to our subscribers. Hungama and Aircel share a common promise of going beyond limits to benefit customers, and we're glad to tie-up with them for this truly user-friendly product."

      The Hungama Pro is the upgraded subscription of the ad-supported Hungama app and is a paid mobile subscription, which will be available free to all Aircel customers with unmatched HD quality music videos and can also be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store, to which Aircel customers receive free subscription for the first two months. The service will later be made available to the users at a price of Rs. 120 per month.

      The recently launched multi-lingual transliteration feature, makes the Hungama app the first in its category to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi, allowing users to interact with the app in their preferred language.

      Mr. Siddhartha Roy, CEO at Hungama.com said, "Both Aircel and Hungama are strong brands in their respective segments, and this partnership aims to create a seamless experience between Hungama's large catalogue of music videos and songs on Aircel's robust data network. I am sure this will not only enhance the entertainment quotient for the end-users but also help both brands create a larger community of engaged users."

      The partnership between Aircel and Hungama aims to offer users access to the music they love on one of India's best data networks. I am sure consumers will enjoy the seamless experience of our large catalogue of music videos and songs on Aircel's robust data network."

      The partnership for this app by Aircel is set to revolutionize the music-listening and content viewing experience on a mobile handset by many folds.

      About Aircel Limited

      Aircel is one of India's leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, 'Excellence Award for Security in Telecom 2012' by Data Security Council of India (DSCI) an institution setup by NASSCOM® and 'Best in class Learning and Development Awards' for 'Innovation in Learning' and 'Best Training Venue' by World HRD Congress 2013. For more information, please log onto our website www.aircel.com.

      For further information, please contact:
      communications@aircel.co.in

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