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        Press Release

        Aircel brings Full Entertainment at Rs.395 only
         

        Launches 6GB 3G Data SIM

        Chennai, September 5, 2013: Aircel, one of India’s leading telecom players, in its endeavor to bring ‘Extra’ delight to its customers in Tamil Nadu, today launched a unique data proposition – the Aircel 6GB 3G Data SIM at Rs. 395 only. The newly launched 6GB bundled 3G Data SIM, which can be used in any Data enabled devices (Smart Phones/Dongles/TABs etc.) offers a unique combination of bundled 6GB High Speed 3G Data for 30 days, at an affordable pricing of Rs. 395 only.

        Speaking on the occasion, Sankara Narayanan, Head SBU1, Aircel, said, “We are on the cusp of a data revolution in our country so it becomes important for us to take a lead on data products and redefine the user experience. At Aircel, we are constantly innovating to provide the best quality and value for money products and services to our consumers. The newly launched 6GB bundled 3G Data SIM, which can be used in any Data enabled devices (Smartphones/Dongles/ TABS etc.), is a perfect match for those data users who require decent volume of quality Data at an affordable price.”

        “Through Aircel 6GB 3G Data SIM at Rs. 395, we hope to encourage our subscribers to experience high speed 3G Data at an affordable price. The offering also aims at breaking the barrier of customer’s mindset of highly priced 3G Data propositions that are currently being offered in the market”, he further added.

        Aircel took the first step in making 3G affordable for the masses. With the launch of Smart Pocket Internet data plans, Aircel truly changed the way mobile internet was perceived and consumed. It revolutionized data usage and mobilized young India to take the next step towards going online. In Tamil Nadu, Aircel constantly makes efforts to offer exciting products and services for its customers. The company strives to bring an element of ‘Extra’ in its products as a simple way to bring joy and happiness to its customers. Recently, Aircel has introduced noteworthy products in the market like ‘One Nation One Rate’ which made roaming charges free, PocketBuddies, Pocket Internet Games, Pocket Internet 24, amongst others.

        About Aircel Limited

        Aircel is one of India’s leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log on to www.aircel.com and follow us on Twitter @AircelNews

        For further information, please contact:
        communications@aircel.co.in

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