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        Press Release

        Aircel introduces new data tariffs; pioneers the concept of unified data pricing
         

        Aims to increase data penetration by offering more value to its customers

        New Delhi, October 11, 2013: In its quest to take the lead in the data market, Aircel, one of India’s leading telecom players, has launched new unified data tariffs for its customers across the country. New set of mobile internet tariffs will offer complete flexibility to its customers to use 2G/3G services in the same pack. With this launch, Aircel becomes the first telecom operator in India to offer truly unified internet packs.

        With introduction of unified internet tariff, Aircel will also be introducing 7 days unlimited internet pack at Rs. 27 and 1 GB of internet access (2G/3G) for Rs. 128/month.

        PI 27 is priced at Rs. 27 and offers unlimited 2G/3G data to the customers with a validity of 7 days. The product offers great value to the customer as the unlimited data offered can be used over a week at a very low price. This data tariff is ideally suited for customers who use mobile internet for social networking, browsing, getting news updates, checking mails, etc.

        PI 128 is priced at Rs. 128 and offers its 2G and 3G customers 1 GB data with a validity of 30 days. This data tariff is aimed at customers who use their data for downloading music, playing HD games, mobile applications, live streaming of videos and other high data usage content.

        Aircel customers on 2G network will avail the benefits of these data packs at 2G speed, whereas the customers on 3G network with 3G supported handsets will be able to browse internet on 3G or 2G.

        Circles
        Price points
        Delhi
        PI 29
        PI 134 (1GB)
        Mumbai
        PI 28
        PI 129 (1.5GB)
        Rajasthan
        PI 29
        PI 128 (1.5 GB)
        RoM
        PI 28
        PI 128 (1.5GB)
        Kolkata
        PI 27
        PI 128 (1GB)
        RoWB
        PI 27
        PI 128 (1GB)
        Chennai
        PI 29
        PI 128 (1GB)
        RoTN
        PI 29
        PI 128 (1GB)
        Orissa
        PI 27
        PI 128 (1GB)
        Karnataka
        PI 37
        PI 198 (1.5GB)
        AP
        PI 37
        PI 197 (1.5GB)

        Aircel is distinguished as a data-led telecom player that always strives to launch innovative products and services. Aircel led the data revolution in India by launching Pocket Internet which changed the way internet on mobile was perceived and consumed. Aircel was amongst the first telecom players to make 3G affordable to the masses. Aircel also launched PI-24, the first of its kind data product which offered internet at less than one rupee for a day. Recently, Aircel partnered with Wikimedia Foundation to offer free access to Wikipedia and entered into a strategic partnership with Micromax to drive data growth in India.

        About Aircel Limited

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